BLOG: Eye-Popping Tips

From Karen Saunders

Your Branding, Marketing & Self-Publishing Coach

November 10th, 2014 | By: Karen Saunders

The Top 10 Self-Publishing Bloopers

I attended the CIPA (Colorado Independent Publishers Association) meeting last month and their topic was “self-publishing bloopers.” I took some notes, added my own items and compiled a list for you. The number one mistake is not having your book professionally edited. There are different levels of editing: content editing, copy editing and proofreading. In my August 2014 post I describe in detail these three types of editing services. Missing the bar code. If you don’t have a bar code on the back cover of your book you won’t be able to sell your book in bookstores or on Amazon. Bad cover design. Your…

Read More


September 23rd, 2014 | By: Karen Saunders

Creative Ways to Sell Your Self-Published Books

Book marketing guru Brian Jud spoke at the September CIPA (Colorado Independent Publishers Association) meeting about ways to sell books to other markets besides bookstores. He published the book Beyond the Bookstore back in 2009, and has a new updated edition, How to Make Real Money Selling Books. These books show you how to reach unique retail and non-retail market segments, where you can sell mass quantities of books at a time. Many independent publishers have realized the unfortunate impact of returns when working with bookstores. Returns are shipped back to the publisher at the publisher’s expense and often arrived…

Read More


September 18th, 2014 | By: Karen Saunders

Our Team Designs Award-Winning ebook

Happy fall everyone! Congratulations to our client Gina Meagher and to Helena Mariposa who is our ebook conversion expert for winning a first place CIPA (Colorado Independent Publishers Association) book award for Gina’s ebook, There Is Something about Gina: Flourishing with Diabetes and Celiac Disease. Helena did a fabulous job of converting Gina’s print book into ebook format. Our graphic designer Kerrie Lian created the striking cover and interior layout for this award-winning ebook.

Read More


August 27th, 2014 | By: Karen Saunders

What’s the Difference Between Content Editing, Copy Editing and Proofreading?

Smart self-publishers have their manuscripts edited and proofread by professionals. To meet this need, we offer an assortment of editorial services. Our award-winning team of editors and proofreaders specializes in a wide range of genres with a variety of skill sets in both fiction and non-fiction. It’s so important to find the right fit for each client, and we feel it is our responsibility to educate our clients about the different types of editing and proofreading services. As a visual person, I like to make analogies with visual images. I think about editing from the macro level to the microscopic…

Read More


July 29th, 2014 | By: Karen Saunders

7 Steps to Create a Powerful Brand and a Website that Delivers

Here are the Details of Our 7-Step System Are you a new speaker, author, or consultant? Perhaps you’ve been in business for a while but want to raise your presence in the marketplace. We can guide you through the process of branding and marketing your business online. Our  experienced team of branding experts, graphic designers, copywriters, website designers, programmers, and search engine specialists will create a dynamic brand and powerful website to help you meet the marketing goals you’ve set for your business. We’ve developed a seamless 7-step system that builds on and leverages the content and decisions you make…

Read More


June 27th, 2014 | By: Karen Saunders

Let Testimonials and Case Studies Do the Selling For You!

Testimonials, endorsements and case studies are such an important part of marketing yet most small business owners just don’t take full advantage of their power. We all know that referrals from others are our best prospects. Why is that? When a prospect hears good things about you from people they know and trust, they get a sense of confidence you can deliver. In that sense a referral is like an endorsement. How to Get Endorsements Endorsements and testimonials are the bedrock of any marketing program. As a business owner you should ask for endorsements and testimonials immediately after any job…

Read More


May 29th, 2014 | By: Karen Saunders

Enhancing a Children’s Book with Stock Backgrounds

Our client, Shima Shanti, of Peace Waters Publishing came to us with a collection of illustrations and text to combine and arrange into a children’s picture book. The book design and layout needed something to tie all the pages together and unify the collection of drawings. I came up with the idea of using stock images of abstract watercolors in the backgrounds of all the pages to enhance and support the drawings. My designer, Kerrie Lian looked at the book one spread at a time to coordinate the watercolor backgrounds with the colors, patterns and imagery in the drawings. Shown…

Read More


April 25th, 2014 | By: Karen Saunders

Important Information About the Heartbleed Bug

Heartbleed is a computer security issue that got world wide notice in early April. It affects websites and computer systems that use the OpenSSL encryption. It is not a virus or trojan horse or scam. OpenSSL had a type of encryption vulnerability that was discovered by security engineers at Google and Codenomicon. The world became aware of the problem on April 7th when a fixed version of OpenSSL was released. It is possible that some criminals or hackers may also have been aware of the OpenSSL vuneraliblity and exploited it by stealing identities, passwords, financial information or other data. However,…

Read More


March 26th, 2014 | By: Karen Saunders

Self-Publishers: Use GoodReads to Promote Your Book to Your Target Market

GoodReads is a like an online book club or a social media network for people who like to read books. Amazon owns GoodReads, so if you buy a Kindle and you open a GoodReads account you can synchronize your Kindle with GoodReads. It will offer recommendations of books to read based on your past reading history and how you rate books. GoodReads Author Program This free program is great way for authors to reach their target market. Readers may add your book to their recommended list on GoodReads and authors can promote their books to passionate readers. Here’s how to…

Read More


February 25th, 2014 | By: Karen Saunders

Speakers: Here’s a List of Items to Include in Your Speaker Media Kit (or Speaker Press Kit)

I’ve compiled a list of typical items a speaker may include in their speaker media kit. These items may also go on the “media” page of a website. Meeting and event planners should be able to easily download these items from the media page. A press kit can be electronic (a multiple-page PDF file), or printed and placed in an attractive folder with a logo, photo or graphic on the front. The PDF file should have an attractive cover page too. Some of these items can be compiled into a speaker one-sheet which should be made into a PDF file…

Read More